Reached for comment, McDonald’s told Polygon that the company is trying to address Pokémon card shortages.
It’s unclear if the boxes are being bought behind the scenes, or if they’re being swiped by employees. On websites like eBay, entire boxes of the cards or sealed packs are going for hundreds of dollars. Some customers are going around to multiple restaurants, unable to find a single Happy Meal. Some McDonald’s are even placing restrictions on buying the Happy Meals, though scalpers are reportedly already turning around and selling the individual cards for a markup. Some are apparently buying the Happy Meals in mass numbers in the hopes of getting all the collectibles, and just throwing out the food. Folks are waking up early to stake out what McDonald’s are selling the new Happy Meals. The McDonald’s promotion, in other words, never stood a chance. Nearly every week, there’s a new record broken for the dollars people are spending on old-school packs - and new scams to go along with that commotion.
Pokémon cards are such a hot commodity that some fans say they’re having a hard time buying booster packs at big retailers.
And some people are mass buying Happy Meals to get their hands on them. Bundled with this cherubic container are 50 collectible cards, including some rarer holographic cards. Right now, select McDonald’s are celebrating the 25th anniversary of Pokémon with a promotion that turns the iconic Happy Meal box into Pikachu’s face.
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