In 2020 alone, approximately one-third of millennials withdrew funds from their retirement accounts or took out loans, or thought to do so, to cope with the financial impact of Covid-19. Bankrate found 83% of millennials don’t think they’ll ever retire: they simply “don’t think they’ll have the money” to do so. It’s even harder when your target market would rather never think about what you’re trying to sell them - retirement, for example. To build a successful personal finance management (PFM) tool, it’s important to understand the dynamics of user acquisition and growth.īuilding a product that people want is hard.
Phone number The secrets of personal finance startup user growth
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